A few days ago, at Chinese cooperative partner’s summit of high pass, released QRD ecosystem plan facing market of intellectual mobile phone of Volkswagen formally in high pass, and shown the innovative application based on that QRD developing platform is optimized, this means the low competition of carrying the market of chip of the mobile phone is further aggravated in facing.
As apple and Ann are tall and erect, Microsoft is a little rich If, another wave intellectual mobile phone tide of a thousand yuan with vast and mighty momentum spreads rapidly in consuming group too. The popular personage analyzed, from the second half of 2011 to first half of 2012, the low price war of carrying the mobile phone in the intellectual mobile phone chip platform will be welcomed, main chip offer manufacturer Tong Gao, unite, take place department to be a little rich among them Enterprises such as ability, exhibition news,etc. will face the blood of price and try one’s utmost.
The intellectual mobile phone is fast-selling, the growth trend of market of chip is obvious
In China, intellectual Mobile production chain rate, district of continent, increase by 58% will it be third quarter 2011 year, up to 24 million Taiwan, China has already become market of the first largest intellectual mobile phone in the world. The intersection of prediction and data of Strategy Analytics reveal from 2011 to 2015, global intellectual mobile phone sales volume reach 4 billion part about totally.
The above-mentioned data still reveal, in the third quarter of 2011, the global intellectual mobile phone employs the market of processor to increase by 59% by a wide margin compared with the previous year, the total amount of money is up to 2,240 million dollars, become the market of high growth that can’t ignore. Qualcomm and includes in unit production in two respects and occupies the intellectual mobile phone and employs the first place of market of processor. According to unit quantity sold, Samsung is a little rich , Dezhou instrument is a little rich , five manufacturers of stepping Will’s science and technology and rich open company etc. rank two to five respectively, but Great Britain rich to find the top five while being put through. Rich to can crowd, enter the top five are main positive the intersection of overall arrangement and Android cell-phone battle line while being open, benefit from the thing Android high sales volume influences.
It is reported, the camp accepted and accounted for 50% of the market in the high pass third quarter, not merely the product line is plural, also have close cooperation relations with the big factory of the mobile phone. Can all see the trace of high pass Snapdragon in many hot intellectual mobile phones. A few days ago, released QRD ecosystem plan facing market of intellectual mobile phone of Volkswagen at Chinese cooperative partner’s summit formally in high pass, and pass Sina, Tengxun, one hundred degrees, Ali cloud, millet,etc. innovative application based on that QRD developing platform is optimized of 18 of cooperative partner’s product exhibition. This means too the low competition of carrying the market of chip of the mobile phone is further aggravated in facing.
The chip robbed masses’ market in Shang, the intelligent machine went straight towards a thousand yuan
Another from 2009 to 2014, will increase the amount of time 9 in production of the middle-grade and the ABC of grade of intellectual mobile phones according to Gartner data. Accompanied by the promoting by a wide margin of production and market share of Android intellectual mobile phone, Android cell-phone account for than 52.5%, than double last year in intellectual mobile phone will it be third quarter this year, the leading advantage of Android is more prominent too on the ABC of grade of markets.
As to the technological development trend of the intelligent terminal chip field of 2012 years, the high first rank discipline expresses open and uprightly, the intelligent terminal proposes higher requirement for the performance, multimedia function and consumption of the chip on one hand, on the other hand even make every effort to cover on masses’ market in cost of chip.
In chip function, more, more abundant movement application, especially video,etc. requires higher employing in handling performance and figure performance, make the intelligent terminal hope to obtain stronger treatment performance and multimedia function; Meanwhile, the appearance of this application proposes the new challenge to the terminal consumption too, users hope the consumption of the intelligent terminal can be further reduced.
In cost, with the popularization of 3G, heat that intelligent terminals of masses’ market such as the intellectual mobile phone of a thousand yuan,etc. are getting consumers more and more is held, also become the concern focuses of OEM manufacturer and operator, this requires cost of the chip and can be further left and visited.
Mobile phone the intersection of Chinese and YanHui Wang, general secretary of alliance, say thousand the intersection of plane and these yuan, the price war has not got to the high tide yet at present, estimate it will be fiercer in 2012. The operator replenishes and stops in this respect one or two years later at most, then, the open market competition will bring price and brand competition of whole real 3G mobile chip and even intellectual mobile phone, and the chip price will also continue dropping.
Intellectual the intersection of mobile phone and the intersection of chip and towns and villages all over the country or overall arrangement again
One trend that can’t ignore, intellectual mobile phone the ABC of magnitudes of the intersection of masses and market move fast forward, the increasingly many manufacturer has increased the input into this market too. It is reported China a thousand intellectual the intersection of mobile phone and chip and solution offer leading runnering square and latecomer unite send science and technology, the intersection of exhibition and the intersection of news,etc. and company mainly at present, among them the market advantage of high pass is still very obvious.
The chip of high pass has been holding the lead all the time in the field of intellectual mobile phone operating system. At present, the high pass is making and covering the terminal chip system of intellectual mobile phone of every level with all strength, among them, face the intellectual mobile phone of grade of rudimentary of masses’ market, namely a thousand yuan intelligent machine gets special concern. From the beginning of this year, the high pass has already shown publicly more than once, Android intelligent machine schemes about 100 dollars of terminal retail price of pushing away from next year. But begin since October of this year, uniting the hair department becomes the market of low end intelligent machine ” star ” ,Mainly 650Mhz intelligent machine scheme MT6573 is in flourishing production and great demand frequently. A few days ago, a media produced the antithetical couplet to issue science and technology and plan to further reduce main force’s intellectual mobile phone platform MT6573 price, by fighting for the market of intellectual mobile phone of the low price with the high pass. It is easy to find out, may be triggered at any moment to take place the price war of science and technology on the intellectual mobile phone of the low price with uniting in high pass.
The analyst in the industry thinks, this high pass releases QRD ecosystem plan, its main purpose, only in order to consolidate its status on the market of intellectual mobile phone chip, in not drawing over to one’s side it is low it carry hand manufacturers intellectual in order to lasting departmenting antithetical couplet in in low to carry by mobile phone fields intellectual to their challenges of status leadings. Can predict, the competition of the market of chip of the mobile phone will be fierce day by day. Instrument of Gao Tong, Samsung, Dezhou,etc. is still the major manufacturer. Follow the intersection of low price and antithetical couplet of strategy, send department, have an effect intellectual the intersection of Mobile and market continuously, though is unable to shake the great man’s status within relatively short time, on long terms, with the low popularization which carries the intellectual mobile phone, the intellectual mobile phone chip towns and villages all over the country or changing.
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